House of Amud is an international and interdisciplinary design office based in the Netherlands where we practice spatial design, experience design and brand activation. We are currently active and collaborating with world renowned brands and pioneers in fashion, tech, wellness and health care in more than 9 countries worldwide.
We design high-end interior spaces for forward-facing companies, with a strong focus on brand identity and emotional experience. Our process merges spatial design with behavioral insight, creating environments that reflect who a brand is and how people interact within it. From layout to materials, every decision is intentional, shaping commercial spaces that are distinctive, refined, and built for long-term relevance
We bring brands to life across physical and digital touchpoints, from logos and identity systems to campaign visuals, web presence, and physical installations. Our approach is holistic: we don’t just design what a brand looks like, but how it feels, behaves, and communicates in context. Whether for a new venture or a brand entering a new phase, we translate strategy into design that moves
Our core expertise lies in crafting integrated experiences, combining space, story, and system into seamless interactions. This includes exhibitions, pop-ups, wellness journeys, retail flows, and branded environments that prioritize human engagement. We design from the user’s perspective outward, creating emotional and memorable moments that align with brand purpose and future trends
We provide concept development and design leadership for companies looking to sharpen or evolve their brand presence. This includes setting the creative tone, guiding cross-disciplinary teams, and ensuring coherence across all visual and experiential layers. From early ideation to final execution, we lead with vision and clarity, ensuring the outcome is not only well-designed, but well-aligned
Driven by an insatiable curiosity for the future and a fascination with human experiences and extraordinary aesthetics, Pouyan, the creative force behind House of Amud, embarked on a journey that transcends conventional spatial and visual design. His architectural and urban design education at Delft University of Technology laid the foundation for a visionary path.
At the heart of Pouyan's vision lies the fusion of human experiences, emotions, architecture, brand narrative and technology. He crafts bridges between these principles, seamlessly connecting complex and multidimensional projects.
Pouyan's passion soon merged with his professional journey, leading to the birth of House of Amud—an international and interdisciplinary design house headquartered in the Netherlands.
In a short period they achieved wide international recognition for their innovation and unique design signature. Amud isn't merely a design house; it's an arena of innovation.
We aim to create an experience that explores new feelings, activates multiple senses. an experiences that goes beyond the physical and spatial realm.
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