For the Ardentis Experience Center, we set out to expand and humanize the existing Ardentis brand, not by replacing it, but by building on its strengths. The goal was to create a familiar yet elevated identity that would support a more open, experiential, and non-clinical engagement with patients and visitors, both physically and digitally.

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We developed a new visual identity system for the Experience Center, including an extended logo, a refined aesthetic, and a digital-first communication style, all designed to seamlessly align with the parent brand while introducing a fresh, inviting tone. This extended into a custom-designed web application where visitors can explore the world of smile design in a fun, interactive, and non-medical way. The platform offers easy access to information about services like straightening, whitening, hygiene, and care, while also showcasing the Ardentis community, from staff to patients, in an approachable, human light. Users can explore behind-the-scenes content, meet the team, and connect through casual stories and guided experiences. We also developed digital information stands within the space, offering direct access to knowledge and services, removing barriers often caused by traditional, medicalized settings.

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The result is a digital and spatial brand ecosystem that brings the Ardentis philosophy to life in a way that feels personal, modern, and emotionally accessible. Patients and visitors engage with the brand through storytelling, interaction, and transparency, fostering trust and curiosity. The Experience Center now acts not just as a gateway to services, but as a living brand platform that connects humans to healthcare through design, technology, and experience.