ID-X is a visionary innovation center concept where automotive design, technology, and brand experience converge. Conceived as a physical space for ideation, connection, and experimentation, ID-X redefines how innovation environments are shaped, not just by form, but by feeling.

We reimagined the shared spaces as fluid, immersive environments, where adaptability and atmosphere are central to function. Light becomes a spatial material: custom luminous surfaces are integrated into the architecture to define zones, guide movement, and support a wide range of interactions. The space shifts with its users, allowing for both high-focus moments and dynamic collaboration, all through a seamless integration of light, form, and purpose.

The result is an innovation environment that goes beyond aesthetics, offering an intelligent, sensorial experience where people and ideas flow naturally. ID-X becomes a living interface between brand, space, and technology, expressing a bold vision for the future of shared creative environments.

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