Nearfield Instruments is a trailblazer in the semiconductor industry, delivering daringly innovative metrology solutions for the world’s most advanced chipmakers. As the company evolved from a pioneering scale-up to a category-defining force in nano-electronics, they needed a brand that could match their ambition, communicate their complexity, and express their broader impact on humanity and the planet.

We partnered with Nearfield Instruments to develop a complete rebranding, grounded in strategy, shaped by storytelling, and brought to life across multiple platforms. The new brand identity system was designed to reflect three key pillars: Innovation, Technology, and Impact. We crafted a bold new visual language, brand architecture, tone of voice, and messaging framework to articulate Nearfield’s vision and edge, not only as a tech leader, but as a cultural and societal contributor.We designed the entire brand system, from logo, colors, and type to motion language and iconography, to feel precise, human, and forward-looking. This was extended into creative direction, content strategy, and a digital design concept that balances storytelling with technological sophistication. Throughout, we ensured the identity was grounded in clarity yet visually distinctive in the often dry and conventional B2B tech landscape.

Nearfield Instruments now operates with a brand that reflects the full scale of its impact, clear, confident, and future-proof. The rebrand positioned the company not only to communicate with the high-end semiconductor ecosystem but to engage with global innovation communities, talent, and partners. The result is a brand system and experience that aligns deeply with its engineering brilliance while making room for emotion, curiosity, and future growth. House of Amud continues to lead creative direction and content strategy, ensuring consistency across every brand touchpoint, from digital platforms to employer branding, product communication, and future experiences.